5045 State Hwy 70 West- Eagle River, WI 54521

About Us

The Toy Shop has been a dream in the making since I can remember. I am beyond excited to share my dream with you. We have the experience and determination behind us, along with the perseverance and spirit to achieve and maintain successful relationships.   Our most important strength is honesty; along with customer service, the products and the price. Determination, hard work and dedication are the factors which will help us all succeed.


Owner of The Toy Shop




The Toy Shop’s Philosophy:

“To work hard and strive to stay current with new safety regulations, and to have the correct equipment available to purchase, as well as the latest trends and high interest products”

We are proud to have a friendly, knowledgeable staff here to help you with all your power sports sales, service & rental needs


We have a full service repair shop with knowledgeable and respectable technicians ready to help you get back on the trail, road or water!

Stop in for all of your service work, or call to make an appointment!