5045 State Hwy 70 West- Eagle River, WI 54521


About Us

The Toy Shop has been a dream in the making since I can remember.

I am beyond excited to share my dream with you. We have the experience and

determination behind us, along with the perseverance and spirit to achieve and

maintain successful relationships. Our most important strength is honesty; along

with customer service, the products and the price. Determination, hard work and

dedication are the factors which will help us all succeed.


Owner of The Toy Shop




The Toy Shop’s Philosophy:

“To work hard and strive to stay current with new safety regulations, and to

have the correct equipment available to purchase, as well as the latest trends

and high interest products.” We are proud to have a friendly, knowledgeable

staff here to help you with all your power sports sales, service & rental needs.


We have a full service repair shop with knowledgeable and respectable technicians

ready to help you get back on the trail, road or water!

Stop in for all of your service work, or call to make an appointment!  

Book Now