5045 State Hwy 70 West- Eagle River, WI 54521





The Snowmobile Rental Fleet Have Arrived for

2019 Snowmobile Season:


Coming Soon to The Toy Shop Showroom: 

Exciting New Line For 2019 of CFMOTO ATV & UTV’s:

      2019 CFMoto C-Force Series


               2019 U-Force Series


              2019 Z-Force Series



Stop by The Toy Shop’s Showroom to See the

Complete Lines of CFMOTO ATVs and Side-By-Sides


We are your “One-Stop-Fun-Shop” Click Below for Information on Rentals of:




Wave Runners

Pontoon Boats

Golf Cars


The Toy Shop of Eagle River LLC

5045 Hwy 70   #715-479-9090      


Welcome to the Snowmobile Capital of the World! – Eagle River Wisconsin

Eagle River Wisconsin Snowmobile Capital of the WorldWith an abundant of snowfall annually it seems as if the snowmobiles out-number the cars. Eagle River Wisconsin boasts some of the best snowmobiling in the world. The numerous area snowmobile clubs, groom and maintain a 500 mile trail network that is known as the “Eagle River 500. These trails wind through beautiful forests and across frozen lakes.

SNOWGOER Magazine Readers Have Consistently Ranked the Eagle River Wisconsin Area Over the last DECADE:

  • Ranked No.1 for “Best Trail Riding”
  • Ranked No.1 for “Best Trail Signing”
  • Ranked No.1 for “Best Area, Catering to Families”
  • Ranked No.1 for “Best Area Snowmobile Service Facilities”
  • Ranked No.1 for “Best Weekend or Day-trips”
  • Wisconsin Northwoods Restaurants Ranked as the BEST in the Nation’s Snowbelt.

Come see why so many snowmobilers return year after year to the Eagle River Wisconsin Area for great family fun. You’ll find a well-groomed trail network, breathtaking scenery and some of the friendliest people you’ll ever meet, right here in our Northern Wisconsin communities.